Acer has been through some tough times in the past couple of years. Some analysts feel as if Acer began focusing on desktop hardware as the shift to mobile and cloud began to take off. This strategic miss resulted in the company losing money and market share. Acer’s CEO Jason Chen was tasked with rebuilding the brand into a company that consumers could learn to love and trust. What is Acer’s vision?
At a press event in New York, Chen mentioned that Acer wants to provide consumers the ability to build their own cloud. Chen is quoted as saying, “We have a technology platform [where] you can access your data, documents, and photos, in your local hard drive to devices you carry with you, like smartphones and tablets.”
Acer’s new strategy focuses on providing hardware that plays friendly with the cloud. Chen envisions Acer’s devices to act as a hub or a datacenter for all of a person’s cloud connected peripherals. This could include devices that fall under the category of IoT (Internet of Things), android devices, iOS, Windows and more.
Chen mentioned in Acer’s press event that the company has had to reevaluate its entire approach and that Acer has endured a painful “Reality check.” In order to remedy much of Acer’s customer dissatisfaction, Acer announced that they would be manufacturing the following devices to help users build their own cloud. The device list is as follows:
- Acer Aspire Switch 10
- Acer Iconia One 7
- Acer Iconia Tab 7
- Acer Aspire E14
- Acer Aspire E15
- Acer U 5 All-In-One
- Acer Aspire E11
- Acer Chromebook
Acer also plans on releasing more products later this year including a lineup of wearables that will also be cloud connected. Can Acer revive its tarnished reputation? Only time can tell and as soon as these devices are released, consumer reviews will most certainly be available from reputable sources.