The much anticipated global top level domain .cloud has found itself an official registrar in Aruba. The Italian internet services provider made its name in web hosting and email hosting before it began selling cloud services. Since Aruba’s has begun focusing more cloud, the company has become an immensely popular resource European businesses wanting to streamline their operations. Arubacloud.com is Aruba’s flagship cloud offering and it seems as if the upstart European hosting provider has gained a global presence since it beat out some of the largest companies in the world in order to secure the rights to register the .cloud gTLD.
A press release from Aruba notes, “In order to become the Official Registry for the registration of .cloud domains, six companies applied in addition to Aruba, including Amazon, Charleston Road Registry (Google) and Symantec. The domain in question is a highly coveted extension, not only because it is of great importance to all market players eager to assert their own cloud identity, but mainly because of the great success of the cloud as a whole, which has created general interest in the extension, meaning it is coveted by everyone.”
iCannWiki notes that a private auction was held for the rights to the gTLD and Aruba was the only applicant left at the end of the auction. Analysts note that they believe the .cloud global top level domain will attract even more attention to the rapidly increasing cloud computing niche. Aruba CEO Stefano Cecconi was quoted as saying, “We are proud to have been awarded this domain of global significance; We have been the leader on the Italian market and among top European hosting players for more than 20 years and we have been investing in the development of the cloud for several years now. With a European network of data centers and offices in England, Germany, France, Italy, Poland, the Czech Republic and Hungary, our Aruba Cloud offer increasingly focuses on global expansion: in Aruba, we think of the cloud less and less as a product and more and more as a long-term vision.”