Online retailer Amazon is taking giant strides in ensuring that half the carbon footprint of all their shipments is reduced by the year 2030.
The company made this announcement at the beginning of the week, stressing that it wants to be greener and eco-friendly.
Amazon which ships hundreds of millions of packages to shoppers, aims to achieve this by opting more on renewable energy, have more packages delivered in electric vans and asking suppliers to remake their packaging.
The project is tagged Operation Zero and Amazon is already on the move to publicly publish its carbon print for the first time this year.
Amazon’s Senior Vice President of Worldwide Operations, Dave Clark stressed that although it would be difficult to achieve this goal, the company is already focused on the vision and will engage all machinery to see it through.
He also noted that the initiative follows a broad project over the past two years in order to develop an advanced scientific model for thorough carbon footprint mapping. It also provides its business teams and partners with enough information to assist them in reducing carbon use in their enterprise.
Apart from the Operation Zero initiative, Amazon also runs other programs including Ship In Own Container and Frustration-Free Packaging and has a vast network of wind and solar farms. The company’s workforce also consists of over 200 scientists, product designers, and engineers who work round the clock, developing new models for the company to provide quality service to their huge customer base and for the betterment of the planet.
Only recently, Greenpeace International, a non-governmental environmental organization released a report which scored Amazon’s renewable energy adoption as 12%, falling short behind Microsoft’s 34% and Facebook’s 37%.
Amazon, in reaction, addressed the claim by stating that the data inaccurate, stressing that the organization failed to highlight Amazon and AWS’ investments in the solar project across Virginia.