Casio, a company that is globally known in the wearables industry recently launched its newest product which is called The Casio PRO TREK Smart WSD-F21HR, this watch is known to have highly innovate features on it as a plus when compared to previously existing products. Some of these innovative features includes a GPS, offline maps, heart rates and other customized features as such.
As such, they recently announced the selection of Trustonic as a major partner with them in ensuring that these new products are fully secured for use. Trustonic will be achieving this with the use of their software platform known as the Trustonic Secured Platform (TSP).
Wearables are rapidly gaining momentum, driven by consumer demand for cool new features and richer experiences,” comments Ben Cade, CEO of Trustonic. “To future-proof smartwatches, deliver new functionality and safeguard the personal data captured, processed and transmitted by them, innovative OEMs like Casio are looking to the security best-practices of the smartphone ecosystem. Our TSP platform enables devices to be designed, developed and built on a proven foundation of hardware-backed trust. With our help, Casio is enabling end-users to go harder in search of something new.”
Ben goes on further to state that, “Casio’s customers have active lifestyles and high expectations of wearable devices, and Trustonic is helping Casio to lead the charge in pursuit of new experiences. Of course, meeting security requirements is essential, and our clients like Casio always put users’ privacy first, but integrating TSP is also about enabling application developers to build apps on a foundation of trust that help athletes to be more dynamic in their enjoyment of the great outdoors.”
The Smart watch market is a rapidly rising one that has been estimated to witness a revenue boom of up to over $31 billion by 2025. This estimate is as a result of the unending demand for more innovative wearables by customers over time. As such, it is very important for manufactures to ensure that they remain at the top of their game.