Cloud: The Next Step for GoPro

Image Attribution: Flickr

At first glance, you might find it odd that a GoPro camera hasn’t implemented a feature to sync up its videos into the cloud.
By doing a cursory Google search, you can find that some GoPro camera owners have devised ways of getting their media into the cloud. While it’s totally possible to pop out your GoPro memory card, interface that card within your computer and move the data into the cloud, shouldn’t the GoPro just work autonomously with the cloud?
That’s the new goal of GoPro’s CEO Nick Woodman. At the beginning of Woodman’s journey, he believed that GoPro could become the leader of the rugged go-anywhere, do-anything type of cameras. Now, GoPro finds itself in a position most companies would dream of being in. GoPro has taken on a life of its own and transformed its brand into a lifestyle company.
With GoPro being a lifestyle product, it makes sense that adding cloud capabilities to the GoPro would only help the brand. After all, hardcore GoPro users find themselves with a unique problem. They sometimes gather so much video, they procure piles of SD cards with footage on them and never get around to editing them, posting them or the user could even misplace the SD card altogether.
So with GoPro’s new goal of cloud in mind, how exactly does GoPro make the transition from card to cloud? It’s not as easy as you’d think. GoPro must transform itself into a cloud service provider or partner with an existing cloud storage provider. On top of that, GoPro would likely want to provide tools to end user so that they can edit their videos in the cloud and share them immediately.
When CEO Nick Woodman was asked in an interview by TC about which cloud provider he thought GoPro could partner with, his answer was, “No comment.”
Woodman is likely keeping these details to himself, that way, when GoPro does become cloud connected, he can give his faithful customers something to be excited about.