The Consumer Electronics Show (CES) opens on Tuesday, amidst an uncertain future for a handful of companies. The global tech industry has been hit severely by the US-China trade war, and there have been casualties on both sides. The Las Vegas gathering doesn’t seem to be losing steam, however. This year organizers expect to see 175,000 attendees looking at offerings from over 4,500 companies in the realm of consumer technology.
Hoping to Make an Impact
The technology present at CES for the four-day expo may inspire consumers and other manufacturers. The hope is that the products and gadgetry shown off on the show floor will spark discussion and a little desire in the visiting consumers. Consumers seem to be more accepting of digital software and its place in the world today. Even fears about digital security are being underplayed. So many data breaches have happened without any real-world issue happening because of the leaked data make consumers less focused on that aspect of new tech.
A New World of Consumer Products
CES 2020 boasts a plethora of smart devices and AI processing enhancements for existing products. Many products also come with a seamless link to voice assistants provided by Google or Amazon. Speech recognition and object recognition are also tremendous technological advances that will make an impact on the show’s booths. Technology has even been developed to assess people’s facial expressions to help determine their mood, and this has made its way into some products as well.
Overarching Politics Does play a Part
While the CES is no place for politics, China is still the most significant non-US delegate present at the exposition. Organizers claim that despite the ongoing sanctions and blacklisting happening in Washington against Chinese tech companies, their Chinese representatives have increased their presence at the show. Since the CES is a global event, it’s no wonder why these companies are leveraging it to get better visibility. If they are to grow, it won’t be within mainland China since their native land is already saturated with tech.