Has Google changed the cloud storage game by offering an unheard of 1TB of storage for $9.99 per month? Those who need such large storage capacities probably have some sort of professional need where this makes sense. For example, if you are a photographer and you are searching for a method which will enable your clients to instantly view their pictures, you can simply share the files securely through your Google Drive. Since your pictures are stored in the cloud, you can keep a permanent archive and not have to worry about hardware failure. You could easily use up a terabyte of storage taking high resolution photographs or videos. This profession is just one example of where Google has enhanced innovation. By making cloud storage space more affordable, you can expect to see robust offerings within niches such as photography or videography directly attributed to Google Drive’s price slash.
Google didn’t stop there. The price revamp allows users to continue enjoying 15GBs for free. The new tiers let users get 100GBs for $1.99 per month and 1TB for $9.99 per month. Google also announced that you can buy 10TBs for $99.99 per month, 20TBs for $199.99 per month and 30TBs for $299.99 per month.
The news of Google’s price reduction is likely to kick off a race to the bottom, as far as cloud storage pricing is concerned. Google’s penny on the gigabyte approach has set the industry abuzz. The news has left many industry experts puzzled as to whether Microsoft, Box or any of the other cloud storage players will further slash their prices in efforts to compete. If they do not compete, they will likely lose out on business due to simple economics. If they do compete, profit margins will likely suffer. At this point in time, it seems as cloud companies are first trying to get consumers hooked on cloud storage cheaply so that other cloud services can introduced as they become feasible for consumers.