IBM Opens Quebec DC; Announces Partnership with Adobe
SoftLayer has announced that it has opened a new datacenter in Drummondville, QC. IBM’s SoftLayer built the new datacenter as part of Big Blue’s commitment to spend $1.2B in new cloud infrastructure. Drummondville was selected because it is strategically located near Montreal, Quebec.
SoftLayer is specifically targeting new French Canadian clientele with this new data center. Nearby Montreal is becoming a major technology hub for Canada and SoftLayer looks to be one of the platforms that startups choose as they begin to build out their infrastructure in the clouds.
The Quebec datacenter represents the 2nd data center that IBM has opened in the region within the past year. You may remember that SoftLayer opened a data center near Toronto in 2014. IBM seems optimistic about their future ventures in Canada.
“Canada is an important market for IBM Cloud services and this new facility will provide regional customers with the security, resiliency, and scalability for placing demanding workloads in the cloud,” says Marc Jones, CTO of SoftLayer. “As the second-largest city in Canada, Montréal is a vital center of commerce and technology,” he added.
IBM Partners with Adobe
In other IBM news, IBM has mentioned that it has partnered with Adobe. It is important to note that the Adobe Summit is now currently underway and at the conference, Adobe will announce that it is will use IBM’s cloud technology to help customers along every step of a potential buying process. Since Adobe will be able to use IBM for deep analytics, users of Abode’s products can create more intuitive visual displays based on the data mined from the cloud.
“A recent IBM Institute for Business Value study indicates that there is a disconnect between what consumers say they want from digital experiences and how they actually behave,” says Paul Papas, a Global Leader with IBM’s Interactive Experience.
“Today’s announcement will help marketers close the gap between expectations and experience using a combinations of Adobe Marketing Cloud and the services of IBM Interactive Experience, a unique digital agency that brings together experience design, systems integration and strategy consulting,” Papas adds.
