Lupa Systems and Unibail-Rodamco-Westfield To Aid Investment in VOID
“Our partnership with The VOID allows us to further demonstrate the strength of our global portfolio while also bringing a truly game-changing entertainment offering to customers – animating our centers with new experiences from some of the world’s most dynamic content creators and beloved franchises,” said Jean-Marie Tritant, President of the US at Unibail-Rodamco-Westfield. “With this investment, we continue to leverage our access to great startups and brands, and to expand their businesses within our unprecedented platform of destinations in the US and Europe.”
The VOID is a new critically acclaimed critically-acclaimed global leader in immersive virtual reality experiences and the future of entertainment. Set to elevate immersive experiences, The VOID aims to transform virtual reality into a dynamic and social event on a global scale. The VOID is developing an entirely new category of interactive and immersive entertainment where guests become active participants in the story. Combining state-of-the art VR technology, physical stages and multi-sensory effects, including touch and smell, with Hollywood characters and storylines, The VOID let’s participants experience fully-immersive worlds that, until now, have only lived in the imagination.
The investments will enable The VOID to scale its presence globally and continue its pursuit of redefining the future of entertainment, offering cutting-edge, social location-based experiences globally.
“We’re thrilled to welcome Lupa Systems and URW as strategic and financial partners. The combination of new powerful content and the rollout of fantastic locations will strengthen The VOID as the category leader,” said Craig Watson, Chairman of The VOID. “This capital infusion will allow us to build brand awareness across capital cities around the world and our innovation-led mindset will continue to create new standards for immersive experiences.”
