Mountain Hardwear Launches New Innovative Product

Mountain Hardwear is a sportswear organization that distributes its products through specialty outdoor retailers. With Mountain Hardwear’s Augmented Reality (AR), there is a provision for shopping experience to allow snowsports enthusiasts to build their next ski kit from their living room, garage, office, or wherever – all via their augmented reality app.

“AR offers an exciting opportunity, allowing people to virtually explore a product as a part of their shopping experience,” says Snow Burns, Mountain Hardwear Vice President of Marketing. “We are excited to be on the leading edge of developing this new technology and changing the way people shop for their gear,” Burns expands. “And as mobile AR technology becomes universal, we want to be sure we are meeting consumer demand.”

The product was developed in partnership with Transparent House, which ks a tech-forward creative agency based in San Francisco, California, the AR shopping experience showcases high-fidelity representations of the gear, even allowing users to zoom in on fabric textures and other finer details that would normally be difficult to view while shopping online.

“Our hope is that shoppers will use AR technology to interactively explore technical fabrics and design features, resulting in a more informed buying decision,” says Jeff Brandon, Mountain Hardwear Associate Director of Brand Deployment.

“In several years, we expect AR will be an everyday part of everyone’s shopping experience, and Mountain Hardwear is leading this charge now,” says David Scott Van Woert, Transparent House Director of Business Development. “Our Transparent House team members are avid climbers, skiers, hikers – all around outdoor adventurers – so we are thrilled to partner with Mountain Hardwear and GORE-TEX to bring the first augmented reality shopping experience to the outdoor sports industry.”