New Frontier Data is an independent, technology-driven analytics company specializing in the cannabis industry. It offers vetted data, actionable business intelligence and risk management solutions for investors, operators, researchers and policy makers. The organization is the known global authority in data, analytics and business intelligence for the cannabis industry,
On its acquisition of Civilized Worldwide, Aguirre de Carcer, the founder and CEO of New Frontier Data said, “The Civilized brand and the content generated to engage cannabis consumers, influencers and multinational brands are world class and everything we expected; that said, during our diligence we identified areas for improvement. Civilized and New Frontier Data have agreed that, in order to allow an effective and successful restructuring, we need to halt day-to-day operations at Civilized, with a temporary lay-off of all staff. This will allow clarity to move forward, introduce additional technology, and ultimately strengthen Civilized’s ability to deliver and engage on a global scale.”
Civilized halted operations December 2, 2019, with the goal of quickly positioning the business for growth and profitability in 2020. Its staff have been laid-off temporarily, allowing the leaders of both companies to focus on the development of a shared strategic and capital plan for 2020. New Frontier Data will assume Civilized debts and liabilities. New Frontier Data plans to restart Civilized’s operations in January as part of a new combined entity.
“Civilized regularly connects with millions of cannabis consumers in intelligent, thoughtful and effective ways, opening a world of possibilities for brands looking to harness these connections as they enter the lucrative cannabis markets emerging around the world,” added Aguirre de Carcer. “With the additions of Civilized and Zefyr earlier this year, New Frontier Data expands beyond the world’s most rigorous cannabis market research and business intelligence to offer brands the first platform for discovering consumers, deciding about business and marketing investments, and deploying campaigns to move products, influence opinions and capture a leadership position in cannabis.”