Partnership Between MavenRoad and Zignal Labs Will Increase Use of Social Media Analytics

“Being invited to be part of this groundbreaking program from Zignal is a major milestone for our firm. We are honored to be included among such a selective group of companies that are all committed to providing added value to Zignal Labs’ world-class products. We are extremely excited to join forces and push the boundaries of what’s possible,” said Paul Herrera, Chief Operating Officer & Co-founder at Maven Road.

Maven Road is a known global intelligence firm that creates lean, actionable digital and social media-based insights and products. A New York headquartered company, Maven Road has most of its clients as the Fortune 500 clients including Google, YouTube, Disney and many other companies.

By being a part of the program, Maven Road will aid in complementing and enhancing the power of the Zignal’s platform by providing highly specialized consulting to its global clientele. Maven Road, in particular, will bring to this partnership its deep understanding of social media-based audience mapping, network analyses of social media ecosystems / communities, predictive analytics, integration of social media-based KPIs with organizational KPIs and crisis measurement.

The announcement also revealed other members of this program which include Brain+Trust Partners, CARMA, Pramana Collective, The Public Good Projects, TextOre and Trust Insights. Zignal is known to empower the most innovative communications and marketing teams across the Fortune 1000 to measure the conversation around their brands in real-time, rapidly identify and mitigate reputational risks and inform strategic decision-making to achieve mission-critical business outcomes. 

“Cutting edge technology is the foundation, but expert analysis and an ability to get to insights is the art that must accompany the science. Zignal’s new Partner Program allows us to bring in a much wider set of experts to address our growing set of customer needs and respond much more quickly to the outcomes they want to drive,” said Aaron Hayes-Roth, Vice President of Business and Corporate Development at Zignal Labs.