According to the founder of Rabble Wine company, Rob Murray, “I created Rabble Wine Company to challenge the status quo, throwing out the rule book of wine as we know it, in order to express freedom. This philosophy and mindset are at the heart of who we are at Rabble Wine Company and as a result we are always looking for new ways to innovate. Cryptocurrencies have ushered in a new era for purchasing items that challenge what we assign value to and how we trade in the digital world. Adding digital currency to our accepted payments is one more example of how Rabble Wine Company pushes the boundaries.”
The company in question I a self- proclaimed disorderly mob which is fueled by its desire to seek a change. In line with this, it created a new innovative website from where payments can be made in over 40 cryptocurrencies including Bitcoin, Litecoin, Ethereum and many other like currencies. This payment type can also be made at the company’s Tooth and Nail Winery tasting room which is located at Paso Robles. Payments made with digital currencies are then fully integrated on the CoinPayments platform for use.
Comments from Caine Thompson, who is the company’s president at Rabble Wine states that, “I believe digital currencies will play a significant role in our financial systems as further applications arise form blockchain technology. In addition, he says,’ if people want to trade in a digital currency, then why wouldn’t we at Rabble Wine company accept this form of trade?”
As such, this new development can be said to be a response to recent surveys which showed that about 27% of most youths today are very likely to purchase a form of digital currency in the next 5 years; therefore, this new development places the company at the forefront of this rising surge of digital currency to come.