SalesForce Pledges to Invest More Than $1B in Germany

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Did you know that SalesForce founder and CEO Marc Benioff has spent the past few weeks on a “Euro Trip?” Benioff has been in Europe since June meeting with current and future SalesForce customers.
Benioff recently gave a speech at the SalesForce customer conference in Munich, Germany, praising German ingenuity within the manufacturing sector.
“There’s no more exciting technology market in the world than Germany,” said Benioff.
More specifically, Benioff addressed concerns about the manufacturing industry, loosely saying that the industry should start more rapidly implementing cloud within their infrastructures or risk being “Uberized out of this world.”
Benioff is known for putting his money where his mouth is. In several CloudWedge writeups, we’ve seen example after example of SalesForce putting up the cash in order to make significant investments in verticals that the company finds promising.
For Benioff and co, Germany seems like the next big frontier for the SalesForce cloud. In fact, SalesForce has noted that they plan to cut the ribbon on their new data center located near Frankfurt, Germany in the next few weeks.
At the SalesForce conference in Munich, Benioff showed off SalesForce’s Analytics Cloud to the attendees. With the SalesForce Analytics Cloud, organizations can empower sales reps to build charts with their PC or mobile device based on meaningful data collected within the cloud.
Bloomberg reports that SalesForce may be in the market to buy up a German software provider or systems integrator. Reports do not reveal which specific software providers and integration specialists that Benioff and co have been targeting.
Is SalesForce Still For Sale?
That’s a great question. For months, speculation swirled in regards to a possible acquisition of SalesForce by companies like Microsoft, Oracle and others. At this point, it’s unclear whether or not SalesForce is still on selling block, given the fact that some of its potential suitors have balked at the rumored $70B price tag that the company has put on itself.