TripAdvisor Develops Review Hub for Restaurants

it’s an increasingly difficult thing for restaurants to keep track of their reviews across all of the pages that exist for that purpose. However, restaurant reviews are increasingly important as most users defer to them when they decide to try a new establishment. TripAdvisor is one of the world’s leading providers of review information for foreign destinations. To help restaurants manage their reviews across a slew of social media and website posts, the company has developed its Review Hub. Within the hub, owners of a restaurant can engage directly with the posters, increasing their reputation and social presence while dealing with potential issues highlighted through the reviews.

Not Enough Hours in the Day

With the massive amount of review spaces that a restauranteur has to cover, it’s unlikely that they would be able to notice and respond to every post about their establishment. TripAdvisor’s Review Hub intends to change that by offering restaurant owners a snapshot of their social networks in one spot. Using that information, owners can see what works to attract and retain customers and what doesn’t. Additionally, it helps these owners interact directly with their positive and negative commenters. Social media marketing makes it extremely important to notice and deal with these posts when they occur since they affect the business’s reputation.

Humanizing a Business

Personalized marketing is more than just a buzzword. In hospitality-based industries, interacting with consumers can build a business’s dependability and make them more visible to others. Online reviews are doubly important, since, according to recent research, 90% of diners say they depend on those reviews to advise them about the suitability and pricing for a venue. However, for a business to respond to these posts, they first need to know that they exist. TripAdvisor’s Review Hub hopes to help restauranteurs accomplish this. The service is issues on a subscription basis and interested parties can sign up on TripAdvisor’s site.