Today, Wave Broadband, a leading provider of fiber and broadband services in the West Coast announced the localization of its operations into two different and regionally-focused entities. This is an initiative that stemmed from their focus on making decisions closer to its consumers. Now, Wave North would be responsible for all of Wave’s business and residential customers in Washington state and Wave South would serve those in Northern California and Oregon.
This new development is operationally focused. Both parts will still serve consumers under the Wave Broadband brand.
In order to support Wave North’s operations and regional functions, the company signed a 45,600 square foot lease in Bothell. The WA’s Monte-Villa Center would become operational in the early summer of 2019.
In addition to this, Wave acquired about 31,600 feet at SODO ROW in lease. Sodo Row is located south of downtown Seattle. It is a revitalized destination for industrial and creative space and is owned by Terreno Realty Corp.
By the fall of 2019, Wave would begin operations at the Sodo Row location. These two new facilities are a replacement of Wave’s initial plan to move its headquarters into Kirkland Urban development. They are also a result of Wave’s desire to decentralize its operations.
The operations at Wave South will continue to be based in the existing Rocklin, CA facilities.
To spearhead this new development, Wave has acquired the services of veterans of the broadband industry, Fred Lutz and Jared Sonne. They would lead and grow Wave North and Wave South respectively as in the capacity of the general manager and senior vice president
“Fred Lutz and Jared Sonne bring exceptional industry and leadership experience and are building localized operations to advance the superior customer service, reliable communication services, and strong overall value that our business and residential customers have come to expect,” said Chris Fenger, Chief Operating Officer of RCN, Grande, and Wave. “The establishment of Wave North and Wave South enables us to make business decisions closer to our customers and employees while we continue to invest in our network, enhance our products and services, and capitalize on future growth opportunities.”
Lutz brings about two decades of leadership experience to Wave North. His most recent executive roles were with Digital Globe Services and AXS TV. He once served as general manager and regional vice president of Charter Communications. During his time at Charter Communications, he led Charter’s five state region, an area that generated $1.5 billion in annual revenue and included 2,500 employees.
Sonne also brings a wealth of experience to Wave. He previously served as senior vice president of Suddenlink Communications. Before he became senior vice president, he was vice president of operations and vice president of fiscal operations. He was responsible for finance, sales, marketing, technical operations, call centers and human resources during his 15-year tenure with the company.
In spite of these changes, there have been no alterations to the nature of Wave’s products and services or its pricing.