YouCam ‘Makeup’ Virtual Cosmetics, Honored at the Edison Awards Gala

The 32nd annual Edison Awards Gala was held on April 4, 2019 in New York City. The gala seeks to recognize leading global innovators and their inventions.

During the prestigious event, Perfect Corp’s YouCam Makeup platform and apps were honored with a Silver Award as an industry leader in the consumer goods category for the use of advanced augmented reality (AR), artificial intelligence (AI), and machine learning (ML) technologies to revolutionize the way consumers shop for beauty products.

The YouCam Makeup app has been downloaded 650 million times, according to the Edison Awards. In the App Store, it has an extremely high customer rating of 4.8 stars. As noted on the App Store preview, it is “the world’s #1 makeover app with hundreds of virtual makeup and beauty products to try on from top brands.”

The app’s advanced technology allows for smart facial detection, which the consumer can then apply makeup to, in order to see what beauty products would suit their face, without needing to go to a store or make a purchase first.

While the virtual cosmetics feature alone is groundbreaking, YouCam Makeup does even more. The app also offers:

One-touch skin analysis which can analysis skin for wrinkles, spots, acne and dark circles
Live streaming of interactive makeup tutorials in real-time
A flawless skin and face feature for small flaw edits
Virtual makeovers for eyes, eyebrows, lips and teeth
Hairstyle and color options to try out different styles (requires iPhone 4S or above)

The YouCam Makeup platform and apps is helping to pave the way for convenience, discovery and experimentation within the beauty community.

Their technology has provided an easy-to-access mobile solution which addresses consumer pain points — traveling to a brick-and-mortar store, needing to try on many products, accidentally buying the wrong product, etc. — and replaces them with one-tap mobile solutions.

By using AR, AI and ML technology, YouCam Makeup has created a way for consumers to try out their favorite cosmetics through a low-risk and immersive experience which is personalized to their own facial features.

YouCam Makeup’s advanced features are leading the industry into the next generation of technology combined with beauty, known as Beauty 3.0. As Perfect Corp notes, “Beauty 3.0 AI + AR technology helps you know yourself better than before.”